Building a mobile app or mobile software without a mobile strategy is the equivalent of going on vacation with your family in a car, but not knowing where you are going to go before you leave. You are going to end up somewhere, but you might not like it.
Mobile strategy serves as a roadmap for the business model, mobile development, mobile deployment and mobile marketing of your business’ mobile solutions. A clear understanding of business problems and customer needs is what enables the strategic application of technology. The best mobile solutions are fully integrated into all facets of the business from operations, to product, to sales, to service and marketing. To be successful, mobile solutions require the integration of technology with the business model that creates a compelling user experience.
From our standpoint, mobile technology must achieve one of three goals:
Increase Revenue – Mobile technology can drive revenue by allowing companies to reach new customers in new places, increasing conversion rates, mobilizing the sales team, reducing sales costs or reducing friction in the sales process.
Decrease Expense – Many times mobile technology can allow companies to decrease expenses by making their people more efficient, productive, or eliminate manipulating data more than once. For example, data collection in the field can provide significant operational benefits throughout the organization.
Manage Risk – There are times where investments are required to manage risks within the organization without a direct ROI. Just a few examples we’ve seen include regulatory compliance, information security, safety of customers or employees, and/or enabling field workers with information to manage high-risk situations.
The mistakes many companies make is starting with app development and then determining everything else once development is started. The time spent to quickly and efficiently develop a mobile strategy not only saves time and money, but significantly increases the likelihood of success.
Please contact us if you want to learn more about our unique approach to mobile strategy and how we can help you develop a mobile strategy to take your company to the next level.