From our standpoint, mobile technology must achieve one of three goals:
Mobile technology can drive revenue by allowing companies to reach new customers in new places, increasing conversion rates, mobilizing the sales team, reducing sales costs or reducing friction in the sales process.
Many times mobile technology can allow companies to decrease expenses by making their people more efficient and productive, or by eliminating the need to manipulate data more than once. For example, data collection in the field can provide significant operational benefits throughout the organization.
There are times when investments are required to manage risks within the organization without a direct Return on Investment (ROI). Just a few examples we’ve seen include regulatory compliance, information security, safety of customers or employees, and/or enabling field workers with information to manage high-risk situations.
The mistakes many companies make is starting with app development and then determining everything else once development is started. Its important to develop an overall mobile strategy before starting the app development process because it not only saves time and money, but it significantly increases the likelihood of success.
Please contact us if you want to learn more about our unique approach to mobile strategy and how we can help you develop a mobile strategy to take your company to the next level.