Client

Applebee’s

Industry

Applebee’s International, Inc., is an American company which develops, franchises, and operates the Applebee’s Neighborhood Grill and Bar restaurant chain.

Applebee's

Description

Engage Mobile works with Applebee’s and its parent company DineEquity.  Engage provides the following services for Applebee’s:

  • Responsive Design Web Development – Web Development that works seamlessly across multiple platforms including desktop, laptop, tablets and mobile devices.
  • Site allows users to view site in either English and Spanish
  • Mobile Marketing /Text Messaging Programs – SMS (Short Message Service) text messaging marketing and communication tools that allows sign-up from desktop, laptop, tablet or mobile.
  • Email marketing – Email marketing and communication tools with email analytics.

Business Impact

The tools developed and implemented by Engage Mobile allow Applebee’s to quickly and efficiently communicate with their employees regarding their benefits and the laws related to their benefits. The result has been increased communication, more quickly and decreased cost.

Technology

Responsive Web Technology, SMS Text Messaging Marketing Platform and related marketing and communication services.

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