Client

KC Southern

Industry

Transportation – Railroad

Description

Kansas City Southern (KCS) (NYSE: KSU) is a publicly traded transportation holding company that has railroad investments in the U.S., Mexico and Panama.

It’s primary U.S. holding is The Kansas City Southern Railway Company, serving the central and south central U.S. Its international holdings include Kansas City Southern de Mexico, S.A. de C.V., serving northeastern and central Mexico and the port cities of Lázaro Cárdenas, Tampico and Veracruz, and a 50 percent interest in Panama Canal Railway Company, providing ocean-to-ocean freight and passenger service along the Panama Canal. KCS’ North American rail holdings and strategic alliances are primary components of a NAFTA Railway system, linking the commercial and industrial centers of the U.S., Mexico and Canada.

Engage Mobile worked with the executive team at KC Southern to put together a comprehensive mobile strategy and roadmap for the organization.

Business Impact

The strategy developed by Engage Mobile for KC Southern allowed the organization to focus is resources on technologies that would have an impact on the bottom line. The strategy process saved KC Southern a tremendous amount of time due to the fact that could focus on implementation of solutions that impacted the organization.

Technology

Engage Mobile developed the overall strategy and technology roadmap for the organization. 

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