Client

Tom Watson – Tom Watson’s Lessons of a Lifetime

Industry

Golf – Sports – Instruction – Education

Description

Thomas Watson is an American professional golfer. In the 1970s and 1980s, Watson was one of the leading players in the world, winning eight major championships and heading the PGA Tour money list five times. He was the number one player in the world according to McCormack’s World Golf Rankings from 1978 until 1982; in both 1983 and 1984, he was ranked second.

In 2010 Tom Watson launched his first instructional DVD program, Tom Watson Lessons of a Lifetime. It has become one of the best selling golf instruction programs of all time having sold in over 40 countries in 5 languages.

Engage Mobile worked with the Tom Watson team to help them determine the best way to distribute their video content digitally in order to maximize the client experience and long-term profitability of the video content.

Business Impact

Engage Mobile developed the overall strategy for Tom Watson’s Lesson of a Lifetime.

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